The Proliferation of Online Misinformation: Who Can Profit from It?
Programmes
3 Dec 2025

The Proliferation of Online Misinformation: Who Can Profit from It?

Governments are increasingly concerned about the realistic but AI-generated images, audio, and videos. Such deepfakes cause widespread misinformation and, in some cases, harm national security by endangering public trust in institutions and elections, as well as inciting political violence. On the other hand, the general public and digital platform users can’t differentiate between AI-generated fake and real content, causing misinformation, polarisation, and the commodification of private data by large tech companies. Accordingly, the rapid movements of deepfakes drive the need to act to set the environment for the new reality.   Relying on tech companies to mitigate misinformation is highly challenging, as these companies face the problem of regulating deepfake content due to its wide accessibility through numerous companies. Therefore, regulating such content by one company will certainly decrease its profit, as users will shift to another supplier. Additionally, these companies financially benefit from publishing advertisements on misinformation websites unintentionally. Hence, there is a pressing need for an outside source to force regulations and strategies to mitigate the proliferation of online misinformation.