Ban

Social media has played a pivotal role in reshaping the narratives of the Palestinian-Israeli conflict since the outbreak of Oct. 7. The dissemination of news and information now extends far beyond traditional media outlets. Instead, social media platforms have emerged as potent influencers, surpassing the resonance of weapons and delineating a global divide between Israel and Palestine. These platforms have become arenas of contention, with users segregating into supporters and opponents, rendering them susceptible to content-related pressures amid the war. The war on Gaza has once again thrust TikTok into a heated discourse regarding the application's dangers and impact as a global forum for ordinary individuals to voice their opinions while also serving as a battleground for political factions to vie for narrative control. This debate assumes added significance as the audience of traditional news outlets continues to dwindle.   Recently, numerous TikTok videos concerning the war on Gaza garnered widespread attention, accompanied by pro-Palestinian hashtags, prompting Israeli President Isaac Herzog to engage in discussions with TikTok executives in February 2024. Expressing apprehension over the surge in antisemitic content on the platform since the onset of the Israeli war on Gaza, they assured President Herzog of their commitment to address the issue in the future. In a related context, social media companies based in the United States have already demonstrated a readiness to censor pro-Palestinian content. Human Rights Watch, in its December 2023 report, documented over 1,050 instances of content removal and suppression on Instagram and Facebook by Palestinians and their supporters between October and November 2023.   In this context, U.S. legislators, conservative activists, and technology investors have voiced calls to ban TikTok in the U.S., citing escalating concerns. These calls gained significant traction on March 13, 2024, when the U.S. House of Representatives overwhelmingly voted in favour of a bill. The bill places ByteDance, the parent company of TikTok, with two options, both fraught with implications: either sell the application to a U.S.-based company or confront a ban on distribution through significant platforms and application stores. President Joseph Biden voiced his backing for the bill and signalled his readiness to sign it into law pending Senate approval. However, the U.S. initiative this time brings forth broader concerns beyond national security, encompassing the application's ramifications on Israel's reputation. The country's standing has been damaged due to the swift dissemination of content depicting Israel's crimes against civilians in the Gaza Strip.   This analysis aims to elucidate the reasons behind the shift in the U.S. perspective on TikTok, moving from security concerns to the perception of promoting antisemitism. What repercussions would the embargo have on both the United States and Israel?