Memes

War is often fought on numerous battlefronts with state of warfare constantly evolving. In the case of the US-Israel-Iran War, drone and economic warfare are primarily tools of battle between the warring sides with the possibility extension to the seas following President Donald Trump’s proclamation of a naval blockade on the Strait of Hormuz. Although the primary theater of war in this conflict has been the skies with an impending theater about to open in the seas of the Gulf, there is another more unconventional theater that has been operating since the beginning of the war, the theater of social media. Since the beginning of the war both the US and Iran have used memes and social media platforms such as X and Instagram as propaganda tools to attack each other’s credibility and shift the war narrative in their favor by engaging wider audiences.   The purpose of this analysis is to explore the idea behind how social media and memes opened a new theater of war between the US and Iran since the start of hostilities in February 2026 and its consequences. This exploration is based on the idea the use of social media and memes transforms the individual from a spectator to active participant in the conflict, while also normalizing violence through humor. Moreover, by transforming social media into a theater of war, the belligerents transform the concept of war into an aesthetic, especially through the US military and White House’s use of social media and memes.