From Mercedes to BYD: The Full Story of Power Shifts in the Global Automotive Industry
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From Mercedes to BYD: The Full Story of Power Shifts in the Global Automotive Industry

For decades, the automotive sector has been the industrial backbone of the European Union, employing roughly 13.8 million people—8.1% of the bloc’s manufacturing jobs—generating close to 7% of its GDP and a trade surplus exceeding €79.5 billion. Yet this entrenched primacy is now exposed. The legislated phase-out of the internal combustion engine (ICE) by 2035, structurally elevated energy costs, and China’s state-backed scaling of new energy vehicles (NEVs) have converged to erode advantages built over a century. Within a single decade, China has vaulted from an assembler of imported technology to the global pacesetter in battery chemistry, critical-mineral refining, and software-defined vehicle production.   Accordingly, this analysis aims to provide a rigorous quantitative assessment of Europe’s eroding automotive competitiveness against China’s ascent, across three interlocking axes: the empirical evidence of the market shift, the financial and economic root causes, and the strategic outlook for a continent now forced onto the defensive.